The NBA: Where Champions Play On and Off the Court

3 years ago

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With the NBA playoffs in full swing, NBA stars are in the spotlight more than usual, but it isn’t just the players’ on court talent that is being recognized. NBA Cares has ten NBA players in a playoff for the Seasonlong NBA Cares Community Assist Award.

The Seasonlong NBA Cares Community Assist Award will be awarded to an NBA player who has given to their community continuously throughout the 2014-15 NBA season. The ten nominees selected by the NBA are: Russell Westbrook, Klay Thompson, Ben McLemore, Anthony Davis, Joakim Noah, Tobias Harris, Chris Paul, Tyson Chandler, Pau Gasol and Damian Lillard. A summary of the nominees’ community initiatives can be read on

Fans will determine the award recipient by voting for nominees through Facebook, Twitter or Instagram posts. On Monday, April 27th, the posts for each nominee will be tallied. The nominee with the most number of post mentions will receive the NBA Cares Community Assist Award.

Connor Sports admires the community work of the NBA and the ten player nominees. As athletes and community members, the nominees embody Connor’s “Where Champions Play” motto on and off the court. Off the court the players are using community involvement to empower youth, foster education, promote health and wellness and cultivate leaders in communities across the country. 

The ten nominees are also fostering community development while on the court. Each player provides fans and communities a reason to come together and cheer for a common team or athlete that has helped their community succeed. The ability of these players to impact lives off the court and unite communities on the court means they are carrying the spirit of a true champion.

Connor Sports experienced this spirit first hand when Joakim Noah participated in the 2014 Peace Basketball Tournament. The Peace Basketball Tournament strives to break community divides through the power of basketball by bringing together youth from different boroughs or cities on the court. This allows communities to build relationships and create brotherhood on neutral territory. The power of the Peace Basketball Tournament was felt by Noah who said, ”This Peace Tournament right here is the realest thing I have done since I got to the NBA”.

The final ten nominees have all had moments of awe similar to Noah while helping their communities. The mutual gratification between the NBA players and their communities is why these ten players’ impact is resonating from the sideline to the sidewalk.

As the NBA playoffs continue, Connor Sports looks forward to seeing who is crowned as the Seasonlong NBA Cares Community Assist champion and the 2014-15 NBA Championship team.

How to Vote for the 2014-15 Seasonlong Community Assist Award

From now until Monday, April 27, fans can cast their vote for 2014-15 Seasonlong NBA Cares Community Assist Award presented by Kaiser Permanente on Facebook, Twitter and Instagram using #NBACommunityAssist and #PlayerFirstNameLastName!  

Tags:  WhereChampionsPlay ConnorSports NBACommunityAssist
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