Connor Sports and RedTorch Launch Digital Campaign for FIBA’s Basketball World Cup

4 years ago

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Connor Sports, the world leader in hardwood, synthetic and outdoor sport surfaces, and digital marketing specialists RedTorch, today announced a digital partnership to maximise the awareness of
Connor Sports as the official court provider to the 2014 FIBA Basketball World Cup in Spain (30 August – 14 September).

The partnership is part of Connor Sports’ ongoing commitment to basketball’s governing body, FIBA,and sees the launch of #CourtsideStories, a social media campaign where both stars and fans share
their unique basketball experiences.

“We are very excited to partner with one of the most respected temporary providers in sport, to deliver the incredible stories that unfold on their courts,” said Jonny Murch, Managing Director,
RedTorch. As basketball’s rebranded flagship tournament tips-off later this month, we’ll be working with Connor Sports to engage basketball fans, the industry, and other FIBA partners with #CourtsideStories to help showcase this great event.”

Ron Cerny, CEO, Connor Sports added: “We became familiar with RedTorch through their work with SportAccord Convention, and are delighted to align with them on this new venture. “Effectively promoting our involvement in the World Cup to an international audience, whilst engaging the fans, has never been more important than it is today, and we believe RedTorch are perfectly positioned to assist us in this area.”FIBA’s World Cup features 24 teams, and is expected to attract a global TV audience of 800 million viewers across 171 countries.

The tournament winner not only holds aloft the Naismith Trophy, named after the inventor of basketball, Dr James Naismith, but qualifies for the 2016 Olympic Games in Rio de Janiero.

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